Thinking outloud about building businesses, killer marketing, and staying valuable in a world where AI does more of the work. Lessons from running a marketing agency, consulting in China, and setting up across Africa.
Average content, average marketing, average expertise — machines now do it free. The premium has moved to judgment: knowing what to build, what to ignore, and what actually makes people buy. I write about all of it — marketing, business, AI, and the lessons you only get from doing the work.
Marketing & Trust
Why people buy, how trust is built, and what still works when everything is changing so fast.
Building & Selling In Africa
Whether you’re manufacturing locally or importing from China, accelerated trust is how you win.
Working with AI
How I use AI — agents, strategy, and the judgment calls that machines can’t make.
I’m a marketer and entrepreneur. I run a marketing agency, build my own ventures, and have consulted for businesses across Africa and in China selling into African markets.
This site is where I think out loud about marketing, trust, AI, and building things that last. I’m also a husband, father of four, and a Christian trying to build with integrity.
Let’s connect.
Max Soutter 